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Tag: audience inertia and brand loyalty built over deca
Television set for a revolution
Audience inertia and brand loyalty built over decades mean that ABC, CBS, Fox and NBC still account for 40 per cent of all primetime viewing. Their unique ability to attract mass audiences, particularly for live sport, has kept TV advertising healthy even as advertising dollars fled other media for Google and Facebook....
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RN
on
08 May, 2022 23:44:14
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